The Midsize Segment Info Made Interesting

Sometimes what clients think is interesting is…how can I put this delicately? Boring.

The client piled reams and reams of info on us, and we had to figure out not only how to make it interesting, we had to make the message stick with a hard-to-reach, media audience.

It wasn’t just writing the script; it was flow, illustrating points and even the tone of the voiceover talent we chose who could convey the message. He had to become as engaging as your best college professor or mentor. In the end, we made it work and the audience actually learned something.